Have you seen Hailee Steinfeld on the big screen yet?

I’m not just talking about in theaters but Times Square in NYC. Petra Arkanian actress Hailee Steinfeld is helping to promote Fashion’s Night Out (FNO) by appearing in the PSA that is being played in the big screens of Times Square. Hailee tweeted a photo of herself on the big screen earlier this week.

What is FNO?

Fashion’s Night Out is an unprecedented global initiative created in 2009 to celebrate fashion, restore consumer confidence, boost the industry’s economy during the recession, and put the fun back in shopping! In the United States, the program is a collaboration between American Vogue, the Council of Fashion Designers of America, NYC & Company, and the City of New York.

Stores all around the world participate in which they sell official FNO merchandise that you can check out here. Some are even having celebrity appearances and performances so go to the official page of Fashion’s Night Out to learn more.

Here is the PSA that is being played. You can catch Hailee at the 1:52 mark.